Digital Marketing / Pay Per Click (PPC)
Stop wasting
ad spend.
Start getting leads.
I'm Umair Ayub — a digital marketer with 10+ years running Google, Meta and Microsoft Ads for healthcare, legal, education and recruitment brands. You work with me directly, from strategy to reporting.
Trusted by businesses across the US, Middle East and beyond.
Certifications and platforms
- CertifiedGoogle Ads
- CertifiedMeta Ads
- CertifiedBing Ads
- Freelancer onUpwork
- Freelancer onContra
About me
Result-oriented digital marketer
Master's degree in Marketing
Almost 10+ years of hands-on experience
Proven leadership & team management
Strong communication & problem-solving skills
Skills
What I do
PPC
Google Ads, Microsoft Ads and Meta Ads — search, display, call and lead campaigns.
SEO
Keyword research, on-page optimisation and content that ranks.
Email campaigns and automation with tools like Mailchimp.
Lead Generation
Campaigns, landing pages and tracking built to turn clicks into enquiries.
Results
Campaign results
Screenshots from live Google Ads accounts I have managed.
- Healthcare
- Google Ads
Family Medicine Austin
Search, call and display campaigns for a healthcare clinic. The top campaign spent $64,289 for 23,410 clicks at a 4.00% CTR.
Up to 10.05% CTR
- Legal
- Search
Ghosheh Law Firm
Search campaigns for accident reports, car crash reports and immigration services in English and Spanish.
8.68% CTR on Car Crash Report
- Google Ads
- Scale
Account overview: $134K spend
A large Google Ads account: $134K spent, 48.6K clicks at a $2.75 average CPC.
41.5K conversions
- Education
- Google Ads
UpBrainery
Traffic and lead campaigns for an education platform: free tutoring sessions, educational kits and summer camps.
7.65% CTR on Free Tutoring Sessions
- Agency
- Search
OneDesignPro
Search campaigns for logo design and website design and development services.
6.52% CTR on Logo Search
- Google Ads
- Awareness
Account overview: 3.67M impressions
$28.3K spent, generating 3.67M impressions and 10.9K clicks.
990 conversions
Portfolio
Ad creatives & social media
A selection of ads and social posts from my campaigns. Click any image to enlarge it.
Arthur Lawrence — recruitment ad Arthur Lawrence — recruitment ad Arthur Lawrence — hiring campaign, Texas ROI Staffing — hiring ad ROI Staffing — career campaign Xperti — hot jobs Xperti — hot jobs OneContentPro — Women's Day offer OneContentPro — Easter sale OneContentPro — Halloween offer OneContentPro — SEO services Vista Book Writing — book trailers Vista Book Writing — ghostwriting UpBrainery — K-12 career exploration UpBrainery — event promotion UpBrainery — Summer 2022 offer UpBrainery — summer camp UpBrainery — Summer Symposium That's Handy — service providers That's Handy — job ad Seasonal social post Arthur Lawrence — Human Rights Day Family Medicine Austin — World Yoga Day UpBrainery — educational social post
Why me
How working with me compares
| Umair AyubRecommended | Typical agency | Generalist freelancer | |
|---|---|---|---|
| 10+ years of digital marketing experience | Varies | Varies | |
| Direct contact with the person doing the work | |||
| PPC, SEO, email and lead gen under one roof | |||
| Experience across healthcare, legal, education and recruitment | Varies | ||
| Full tracking & reporting setup |
Services
How I can help
Google Ads
Search, display and call campaigns built around keywords that bring in customers.
Meta Ads
Facebook and Instagram campaigns with eye-catching creatives and audience targeting.
Microsoft Ads
Reach extra high-intent searchers on Bing, often at a lower cost per click.
SEO
Improve your organic rankings with keyword research and on-page optimisation.
Email marketing
Campaigns and newsletters that keep your audience engaged and coming back.
Lead generation
End-to-end funnels: ads, landing pages, forms and conversion tracking.
Let's partner
to reach
your business goals
Growth shouldn't be guesswork. Tell me about your business, goals and budget, and I'll show you how PPC, SEO, email and lead generation can work together to bring you real, measurable results.
- A quick intro call or email
- Marketing plan designed to achieve your goals
- A detailed personalized PPC audit upon request
Get Your Free Strategy Consultation
FAQ
Frequently asked questions
Which industries have you worked in?
Healthcare, legal, education, recruitment and staffing, publishing, and digital agencies, among others.
Which ad platforms do you manage?
Mainly Google Ads, plus Microsoft Ads and Meta (Facebook and Instagram) Ads.
Do you also design the ads?
Yes. I create ad creatives and social media posts as well as running the campaigns.
Do I keep ownership of my ad accounts?
Yes. Your ad accounts, data and tracking always stay in your name.
How do we get started?
Send a message through the form above or on LinkedIn, and we will set up a short call about your goals.