Facebook & Instagram Ads for Leads & Sales
I fix what's broken
and scale Meta Ads
You run the business. I bring a system built on clean tracking, a structure the algorithm can learn from, and creatives that are tested — not guessed.
Meta Ads today
Picking audiences isn't enough anymore
Clean tracking: Pixel + Conversions API
An account structure the algorithm can learn from
A steady flow of tested creatives
How I work
Why work with me on Meta Ads
10+ years of hands-on experience
A specialist who has run paid social and PPC campaigns across many industries — not a junior.
Direct access to me
You talk to the person running your ads. No account managers and no messages lost in between.
No bureaucracy
Decisions are made when the data says so, not after a week of internal approvals.
Honest feedback
If something isn't working — an offer, a landing page, a budget — I'll tell you straight away.
Fast communication
Quick replies and clear updates, so you always know what is happening in your account.
Creative + media in one place
I design ad creatives as well as running the campaigns, so testing new ideas is fast.
Trusted by businesses across the US, Middle East and beyond.
Certifications and platforms
- CertifiedGoogle Ads
- CertifiedMeta Ads
- CertifiedBing Ads
- Freelancer onUpwork
- Freelancer onContra
Who I work with
Meta Ads for every kind of business
Lead generation
Instant forms and landing-page funnels for service businesses that need booked calls.
Local businesses
Clinics, law firms, home services and more — reaching people nearby who need you now.
Recruitment & staffing
Hiring campaigns that reach qualified candidates and fill roles faster.
Ecommerce & education
Catalogue, offer and seasonal campaigns for online stores and course providers.
Get your free Meta Ads audit
I'll check your tracking, structure and creatives, and show you exactly what's holding your results back.
Services
Audit, setup and management
Everything your Meta Ads account needs, from the foundations to scaling.
Tracking setup
Meta Pixel and Conversions API, event mapping, deduplication and event priority — so Meta optimises for real results.
Ad account setup
Campaigns and ad sets organised by goal and intent, so budget goes where it performs and results are easy to read.
Custom audiences & retargeting
Audiences built from website visitors, customer lists and engagement, plus retargeting that brings people back.
Management & scaling
Budget control, a regular creative refresh, ad-fatigue monitoring and clear rules for when to scale or cut.
Results
Meta Ads results
From live Meta Ads accounts I have managed for a home-services app and a recruitment firm.
- Lead gen
- Facebook & Instagram
That's Handy — campaigns
Lead, traffic and page-like campaigns: 309,342 impressions and 31,784 people reached for $751.83 in total spend.
Leads from $2.78 each
- Creative testing
- Lead ads
That's Handy — ads
Lead ads tested side by side to find the best creative, with link clicks as low as $0.45.
$0.45 per link click
- Recruitment
- Lead gen
Arthur Lawrence — recruitment
37 lead-generation, hiring and engagement campaigns: 3.77M impressions and 2.24M people reached for $21,884.
2.24M people reached
Creatives
Ad creatives I've designed
A selection of Facebook and Instagram ads. Click any image to enlarge it.
That's Handy — service providers That's Handy — lead ad OneContentPro — Women's Day offer OneContentPro — Easter sale ROI Staffing — hiring ad Xperti — hot jobs UpBrainery — Summer 2022 offer Vista Book Writing — book trailers
Process
My Meta Ads operating system
1. Diagnose the real constraint
Is it tracking, offer, structure or creative? An audit finds what is actually limiting results — so we fix the right thing first.
2. Fix signals & measurement
Pixel and Conversions API set up and checked, the right events prioritised, and reporting you can trust.
3. Build a structure you can control
A simple, clear campaign structure that gives the algorithm enough data and makes results easy to compare.
4. Run a disciplined creative testing loop
New angles, hooks and formats tested on a calendar, with a plan for replacing ads before they fatigue.
5. Scale with rules
Clear thresholds for when to scale, hold or cut — so budget grows on what works, without breaking performance.
Let's partner
to reach
your business goals
Growth shouldn't be guesswork. Tell me about your business, goals and budget, and I'll show you how PPC, SEO, email and lead generation can work together to bring you real, measurable results.
- A quick intro call or email
- Marketing plan designed to achieve your goals
- A detailed personalized PPC audit upon request
Get in touch about your Meta Ads
FAQ
Meta Ads FAQs
How much does Meta Ads management cost?
It depends on the size and complexity of your account. After a quick review I can give you a clear quote.
How long until I see results?
The first few weeks go into fixing tracking, structure and testing creatives. Once winners are found, scaling them usually takes another month or two.
Do you also make the ad creatives?
Yes. I design static ad creatives and social posts as well as managing the campaigns.
What do you need from me to start?
Access to your Meta Business Manager and ad account, your website or landing pages, and a short call about your goals.
Which countries do you work with?
I have run campaigns for businesses in the US and the Middle East, and I work with clients remotely.
Ready to fix and scale your Meta Ads?
Book a free audit and get an honest, specific plan for your account.