Microsoft Advertising (Bing Ads)
Scale your business
with Microsoft Ads
Unlock search demand your competitors are ignoring. Bing, Yahoo, MSN and partner sites reach high-intent buyers — often at lower costs per click than Google.
No account managers. No junior specialists.
You work directly with me — the specialist who plans, builds and optimises your Microsoft Ads account from start to finish.
Trusted by businesses across the US, Middle East and beyond.
Certifications and platforms
- CertifiedGoogle Ads
- CertifiedMeta Ads
- CertifiedBing Ads
- Freelancer onUpwork
- Freelancer onContra
Microsoft Ads expertise
I know Microsoft Ads inside and out
Bing search intent is different from Google — keywords need their own plan
LinkedIn profile targeting can lift lead quality when used carefully
I know where budget leaks when an account is left on autopilot
Shopping campaigns need their own feed, bids and optimisation
Why choose me
Everything your Microsoft Ads account needs
Expertise across the network
Campaigns that reach searchers on Bing, Yahoo, MSN and Microsoft partner sites.
Full strategy & management
From research and setup to daily optimisation and reporting — handled by one specialist.
Structure & continuous testing
Search, Shopping, Performance Max and Audience campaigns structured for control and tested regularly.
Data-driven optimisation
Decisions based on cost per acquisition, ROAS and lead quality — not clicks or impressions.
Microsoft Shopping
Product feeds and Shopping campaigns set up and optimised for online stores.
Works alongside Google Ads
Microsoft Ads planned together with your Google Ads, so both channels pull in the same direction.
Case results
Search ads results
Screenshots from live Microsoft Advertising and Google Ads accounts I have managed.
- Microsoft Ads
- Search
Microsoft Ads account
$9,636 spent for 3,450 clicks and 391,948 impressions across Bing and partner sites.
825 conversions
- Google Ads
- Scale
Google Ads account: $134K spend
$134K managed at a $2.75 average CPC, producing 48.6K clicks.
41.5K conversions
- Healthcare
- Google Ads
Family Medicine Austin
Search, call and display campaigns for a healthcare clinic: $64,289 spend, 23,410 clicks.
Up to 10.05% CTR
Get your free Microsoft Ads audit
Already running Bing Ads — or wondering if you should? I'll review your account or opportunity and tell you honestly.
Process
How I run Microsoft Ads
One rule: control intent, measure quality, and scale only what proves itself.
Step 1: Fit-check call
We decide together whether Microsoft Ads is worth it for your business. No hard sell.
Step 2: Audit
Structure, search terms, Shopping feed, bidding, audiences and LinkedIn targeting, and conversion tracking.
Step 3: Strategy
A search-first plan, with campaigns split by intent so budget follows the best searches.
Step 4: Clean setup
A proper build — no blind imports from Google without clean-up, and low-quality placements switched off.
Step 5: Management
Close checks in the first weeks, then ongoing optimisation based on search intent, lead quality and sales feedback.
Step 6: Scaling
Expanding proven themes, raising budgets only where quality holds, and adding LinkedIn targeting or Shopping.
What I optimise
The levers that drive Microsoft Ads results
Search intent & negatives
Tight keyword targeting and disciplined negative keywords to stop wasted clicks.
Low-quality traffic off
Placements and partner traffic that don’t convert are switched off or tightly controlled.
LinkedIn profile targeting
Targeting by company, industry and job function — used carefully to lift lead quality.
Shopping feed control
Clean product data and feed structure so the right products show for the right searches.
Budgets & bidding logic
Bid strategies chosen and checked deliberately — not left to automation unchecked.
Offline conversions & CRM signals
Feeding real sales and qualified leads back into the account so it optimises for revenue.
Let's partner
to reach
your business goals
Growth shouldn't be guesswork. Tell me about your business, goals and budget, and I'll show you how PPC, SEO, email and lead generation can work together to bring you real, measurable results.
- A quick intro call or email
- Marketing plan designed to achieve your goals
- A detailed personalized PPC audit upon request
Book a free Microsoft Ads consultation
FAQ
Microsoft Ads FAQs
Does Microsoft Ads make sense if I already run Google Ads?
Usually, yes. Costs per click are often lower and competition is lighter, so it can add profitable leads and sales on top of Google.
Is Microsoft Ads a good investment?
For many businesses it is — especially B2B, professional services and ecommerce, where Bing’s audience tends to be older and higher-earning.
What budget do I need?
Microsoft Ads can work at many budget levels. I’ll recommend a sensible starting budget based on your market after a quick review.
Does it work for service businesses?
Yes. Professional and local services — legal, healthcare, home services and more — often do well.
Do you use the Microsoft Audience Network?
Not by default. Partner and audience placements are only used when they are tested and proven to convert.
Can you just import my Google Ads campaigns?
Importing is a starting point at best. Bing search behaviour is different, so imported campaigns need cleaning up and adjusting first.
How do you charge?
Pricing depends on the size and complexity of your account. Get in touch for a quote.
Ready to unlock Microsoft Ads?
Book a free audit and find out how much extra demand Bing could bring your business.