Google Ads Management
Grow efficiently
with a Google Ads specialist
Work directly with me — the person who builds, audits and manages your campaigns end to end. No account managers, no hand-offs, just 10+ years of hands-on Google Ads experience focused on your leads and sales.
Trusted by businesses across the US, Middle East and beyond.
Certifications and platforms
- CertifiedGoogle Ads
- CertifiedMeta Ads
- CertifiedBing Ads
- Freelancer onUpwork
- Freelancer onContra
How I work
No account managers. No layers. No bureaucracy.
No account managers
You talk to the person who actually runs your ads. Questions get answered by the specialist, not passed along a chain.
No layers
Strategy, setup and day-to-day optimisation are all done by me, so nothing gets lost between teams or hand-offs.
No bureaucracy
Changes happen when the data says so — not after a week of approvals. Fast decisions keep wasted spend low.
Why trust me
Why businesses trust me with their Google Ads
10+ years of hands-on experience
A master’s degree in Marketing and almost a decade running campaigns for healthcare, legal, education, recruitment and agency brands.
Obsessed with performance
Every search term, bid and ad is reviewed against one question: is it bringing in customers at a profitable cost?
Honest about what will (and won’t) work
If a budget is too small or a market isn’t right for Google Ads, I’ll tell you before you spend — not after.
A plan built for your business
No templates. Campaign structure, keywords and bidding are built around your goals, margins and sales cycle.
Compare
Me vs. a traditional agency vs. a generalist freelancer
| Umair AyubRecommended | Traditional agency | Generalist freelancer | |
|---|---|---|---|
| Experience level | 10+ years in PPC | Varies by account | Varies |
| Who does the work | Me, directly | Often junior staff | The freelancer |
| Direct access to the specialist | |||
| Strategy built for your business | Often templated | Varies | |
| Google Ads specialisation | |||
| Full conversion tracking setup | |||
| Clear accountability for results | Shared across teams | ||
| Optimisation frequency | Several times a week | Monthly reviews | Varies |
Case results
Google Ads results
Screenshots from live Google Ads accounts I have managed.
- Google Ads
- Scale
Account overview: $134K spend
$134K managed at a $2.75 average CPC, producing 48.6K clicks.
41.5K conversions
- Healthcare
- Search + Call
Family Medicine Austin
Search, call and display campaigns for a healthcare clinic: $64,289 spend, 23,410 clicks.
Up to 10.05% CTR
- Legal
- Search
Ghosheh Law Firm
English and Spanish search campaigns for accident reports, crash reports and immigration.
8.68% CTR on Car Crash Report
- Google Ads
- Awareness
Account overview: 3.67M impressions
$28.3K spent, generating 3.67M impressions and 10.9K clicks.
990 conversions
Get your free Google Ads audit
I'll review your account and show you where budget is being wasted — and where the quick wins are.
Process
How I manage your Google Ads
Step 1: Fit-check call
A short call to understand your business, goals and KPIs — and to make sure Google Ads is the right channel for you.
Step 2: Account audit
A structured review of your account: tracking, structure, keywords, search terms, bidding and wasted spend.
Step 3: Strategy & architecture
A campaign plan built around your goals: which campaign types, which keywords, how budget is split and why.
Step 4: Setup
Campaigns, ads, extensions, audiences and conversion tracking set up properly, using any historical data available.
Step 5: Management & optimisation
Regular checks on search terms, bids and ads. The first month is about learning; after that, optimisation compounds.
Step 6: Scaling & reporting
Expanding into new keywords and audiences, moving budget to what works, and clear reports focused on decisions.
What I optimise
The levers that move your results
Google Ads performance comes down to a handful of levers. These are the ones I work on every week.
Search intent & search terms
Targeting the searches that convert and blocking the ones that waste budget.
Budget & bidding
Putting spend where it earns the most, with bid strategies matched to your goals.
Ad messaging
Ad copy and assets tested against each other so more of the right people click.
Audiences & remarketing
Reaching past visitors and high-value audiences who are most likely to buy.
Performance Max & Shopping
Controlled PMax and Shopping campaigns with clean feeds and clear asset groups.
Conversion tracking & quality
Accurate GA4 and Google Tag Manager tracking so every decision is based on real data.
Let's partner
to reach
your business goals
Growth shouldn't be guesswork. Tell me about your business, goals and budget, and I'll show you how PPC, SEO, email and lead generation can work together to bring you real, measurable results.
- A quick intro call or email
- Marketing plan designed to achieve your goals
- A detailed personalized PPC audit upon request
Get in touch about your Google Ads
FAQ
Google Ads FAQs
Do I need a specialist to run Google Ads?
Not always. But when mistakes cost more than management would, expert help pays for itself. Even on a small budget, a proper setup avoids a lot of wasted spend.
What does Google Ads management include?
Strategy, campaign setup, keyword and search term management, ad copy, bidding, conversion tracking, ongoing optimisation and reporting.
How quickly will I see results?
Quick wins — like cutting wasted spend — often show within a week or two. Rebuilt or brand-new campaigns usually need a few weeks of data to settle.
What budget do I need?
It depends on your market and cost per click. The budget needs to be large enough to collect useful data; I’ll give you an honest recommendation on our call.
How do you measure success?
By the numbers that matter to your business: cost per lead or sale, lead quality, and revenue — not just clicks or impressions.
Can you fix my account without rebuilding everything?
Yes. Often the best results come from fixing tracking, search terms and structure in the existing account rather than starting over.
Do you work with clients in other countries?
Yes. I have managed campaigns for businesses in the US and the Middle East, and work with clients remotely.
How do you charge?
Pricing depends on the size and complexity of your account. Get in touch for a quote.
Do you work with ecommerce stores?
Yes — including Shopping and Performance Max campaigns for online stores, with conversion and revenue tracking set up properly.
Do you work with local businesses?
Yes. Healthcare clinics, law firms and service businesses: call campaigns, location targeting and lead tracking.
Ready to get more from your Google Ads?
Book a free audit and get an honest, specific plan for your account.